Hailo Launches App-Based Cab Service In Toronto As A Fully-Licensed Taxi Company

Hailo is making the trip overseas from the U.K. with its first North American launch today, as it?officially?debuts its service in Toronto. From launch, Hailo faces stiff competition ? Uber is offering free taxi service all this week, in a move blatantly designed to take some of the wind out of Hailo's sails. But I spoke with Hailo Toronto President Justin Raymond at their local headquarters, and he made it clear that his service is ready to compete, in terms of both the customer-facing and driver-side experiences.

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