Apple CEO Tim Cook is currently on stage at the D11 conference in California, and while playing coy about the future of Apple TV, he has dropped some interesting figures into the conversation. The Apple TV used to roll along selling a few hundred thousand units per year, but now the total figure stands at a pretty impressive 13 million:
"We're still playing in TV through Apple TV. For several years we were selling a few hundred thousand. We've now sold over 13 million. About half of those in the last year."
Furthermore, around 6.5 million Apple TV units have been sold in the last year. Cook also says that it continues to be an area of great interest for Apple, and that the TV experience hasn't yet been brought up to this decade. Kara Swisher took a punt and asked what Apple plans to do about it, to be told:
"I don't want to answer that. I don't want to go any further on this ? I don't want to give anyone any ideas."
There is a grand vision, though. He did say that much. Otherwise, every effort was made to avoid the subject.
Source: AllThingsD
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Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/p8jyUstIbvM/story01.htm
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